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Micro moments of truth9/16/2023 ![]() ![]() The boundaries between you and not-you - what lies beyond your skin - relax and become more permeable. It expands your awareness of your surroundings, even your sense of self. Yet far beyond feeling good, a micro-moment of love, like other positive emotions, literally changes your mind. As for all positive emotions, the inner feeling love brings you is inherently and exquisitely pleasant - it feels extraordinarily good, the way a long, cool drink of water feels when you’re parched on a hot day. Love, like all emotions, surfaces like a distinct and fast-moving weather pattern, a subtle and ever-shifting force. It demonstrates the importance of the website as a valuable touchpoint for your brand - regardless of whether you sell online or not.However, as things progress, so does the language - micro-moment marketing.First and foremost, love is an emotion, a momentary state that arises to infuse your mind and body alike. Is ZMOT still relevant in 2019? As a concept, yes. What information influences consumer behaviour? It ultimately depends on what you are selling, eCommerce products require different information than B2B products or B2C services.Generally These characteristics are amplified in eCommerce websites.
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